Frequently asked questions about LEDs and LED Signs 
Questions about LED Signs

What's an LED? 

Answers to questions about LED signs

Light emitting diodes, commonly called LEDs, are real unsung heroes in the electronics world. They do dozens of different jobs and are found in all kinds of devices. Among other things, they form the numbers on digital clocks, transmit information from remote controls, light up watches and tell you when your appliances are turned on. Collected together, they can form the text and images you see on an LED sign.

LEDs fit easily into an electrical circuit. But unlike ordinary incandescent bulbs, they don't have a filament that will burn out, and they don't get hot. They are illuminated solely by the movement of electrons in a semiconductor material, and they last just as long as a standard transistor.

Questions about LED Signs

Which LED sign is best for my business or organization? 

Answers to questions about LED signs

There are a number of factors to consider when choosing your LED sign. Size, pixel pitch, location and your overall goals for the sign(s).

Consider where your signs will be located. The height, distance fro the street -- even the street itself all have an impact on the visibility of your sign. Are you on a 2-lane street with traffic moving at 55 mph? Or a 6-lane street with traffic at 35 mph? The speed of your moving traffic, height of the sign, distance from the street -- these things all have to be considered when determining the pixel density (pitch) and physical size of your signs.

Questions about LED Signs

How much do LED signs cost? 

Answers to questions about LED signs

The cost of your LED signs will vary greatly depending on the total number of pixels used by the sign, whether you're using a single color sign or full sign, the type of controller used and even. This is why color signs cost more than single color signs. A color sign with a pixel cluster comprised of 1 each red, blue and green LEDs will cost more than a monochrome LED sign with a single red LED pixel. The larger the sign, the more LED pixels are used which results in a greater cost.

But when you're considering the cost of your LED signs you also need to consider the return on your investment. The SBA says adding LED advertising to your business can increase your sales by 15 to 50 percent. Compare those percentages to direct mail, yellow page or print advertising and it’s clear LED signs outperform all of these traditional forms of advertising. 

Questions about LED Signs

What's the best message to attract attention to my signs? 

Answers to questions about LED signs

Light and movement capture the eye so just the addition of an LED sign to your location will enhance your branding and make your business stand out. But the real power of LED advertising lies in the flexibility of being able to schedule your messages in advance to target the best potential customer at the exact time they'll see your time. For example, as restaurant might promote coffee and a breakfast sandwich from 8 am to 10 am then beging running messages for that day's lunch specials, followed by dinner specials, etc.

Retailers find promotions pushing slow-moving products, inventory overstock, seasonal items, etc. not only help increase sales but also improve your bottom line by keeping your reducing inventory.

Special events, announcements, community news are other types of messages that can attract the attention of your moving audience and make your sign a "can't miss" attraction.  

Questions about LED Signs

How does LED sign leasing work?

Answers to questions about LED signs

Our leasing professionals can usually pre-qualify your financing in one day. Your payments can be spread out over either 48 or 60 months. Interest rates are based on your business credit but even new businesses can qualify for leasing.

 
Questions about LED Signs

Is there a big buyout at the end of the lease? 

Answers to questions about LED signs

Absolutely not. We don't work with any leasing agencies that require "balloon" payments or end-of-lease "buyouts" for your equipment. Typically you'll be asked to provide a first and last lease payment to start your financing. That means not only do you NOT have a huge final payment -- you won't have a final payment at all! 

Questions about LED Signs

What are the tax benefits of leasing? 

Answers to questions about LED signs

The deduction limit for Section 179 is now $139,000. This means you may be able to finance your signs and deduct the Full Purchase Price (up to $139,000) from your gross income. Depending on your depreciation schedule you may be able to deduct as much as your full lease payment. Check with your accountant to see how leasing your signs would benefit YOUR organization.  

Questions about LED Signs

Do full color signs attract more attention than single color signs?  

Answers to questions about LED signs

Not necessarily. Color signs are attractive but single color signs are just as effective at bringing attention to your location. If your message goal is to advertise to a moving audience a single color sign is very effective at relaying simple text promoting your sales and services.

If your product is best explained or defined by using color images a full color LED sign may help you not only attract attention but step ahead of your competition.  

Questions about LED Signs

What's a pixel? 

Answers to questions about LED signs

A pixel is a cluster of 1 or more LED’s. Monochrome and Grayscale LED sign pixels have 1 or more LED’s of either red or amber while full color pixels feature red, green and blue LED’s. More LED’s per pixel will produce higher quality pictures, animations and text. 

The closer the pixels are to each other, the higher the resolution or density of the character or graphic image. Higher detailed images can be shown with higher resolution displays. Simply stated, the more pixels used in an electronic LED sign, the higher the resolution of that display and the image will be. The smaller the pixels, the more that can fit into the display area.

Questions about LED Signs

What is pixel pitch?

Answers to questions about LED signs

The distance (space) from the center of one pixel to the center of the next adjacent pixel is called pixel pitch. The closer the pixels are to each other, the higher the pixel pitch or resolution. This is typically referred to as a "tigher" pitch. Tighter pixel pitch is required for high resolution graphics or up-close viewing. Broader pixel pitch is more suitable for higher elevations and long-distance viewing.

For example, if your signs are located on a busy federal highway with speeds of 65 MPH or more your audience is travling so quickly they'll only have a few seconds to read your message. If they can't see it clearly until they're relatively close to the signs they won't have time to read and comprehend your message. In order to facilitate reading a message at that speed they need to see the message from further away to have the additional time to read the message before passing the signs.

The opposite is true if your audience will be moving slowly or walking right past the sign. For close proximity viewing a higher resolution or tighter pitch would be a better fit.